ColinAke.com…until I write a book.

You know all those Domino’s commercials, the ones that push “You’ve got 30 minutes” over and over again?

Well, turns out, you have at least 30 minutes.  Sure, they’ve gotten pizza to me in 20 minutes before, that’s why this was so strange to me.

I ordered my pizza at 6:33 PM last night.  Have an email to prove it.  I even got this message at 6:47 in my “Pizza Watch” window.

Now, Domino’s is up the hill a mile, take a left, and it’s another half mile.  Google Maps says it should take them 5-6 minutes to get to my house.  There’s between 2 and 5 stoplights, depending on the route you take.  But they didn’t get to my house until 7:19 PM - that’s 46 minutes if you’re counting (which I was, because of their ad campaign).  22 minutes after my pizza got put into a hot HeatWave™ bag, it got here.  Sure, it was still hot, but I find an issue with companies who advertise one thing and then back off it when they don’t deliver.

It’s not a guarantee for safety reasons.  I get safety reasons - but I would have made the 5 minute drive to Domino’s and back in 12 minutes less than it took them to drive it once.  But why would you advertise something so often and then not deliver on it?  That’s creating ill-will among consumers.  And it’s hurting your delivery people - the delivery woman was really pleasant about it when I asked her - and I tipped her OK, but you better believe it crossed my mind to not tip, since I was already paying a $1.50 delivery fee.

This “You’ve got 30 minutes” stuff is bad marketing juju, I say.  I’d back off fast if I were Domino’s corporate.  What say you?  Am I off my rocker or have you had similar experiences?

Colin