Brand loyalty is something that fascinates me. We’re creatures of habit, but the loyalties we build towards certain brands (and the dislike we build towards others) is quite interesting. So in a spirit of self-examination, I’m determining my preferences in all things I have a preference about. And I’ll post them here for you to amuse yourself with. These are loyalties to the point where – if I need to replace or purchase something in this category – I turn first to this company fully expecting to make a purchase of their product.

Golf Clubs: Callaway

Dress Shoes: Ecco

Sandals: Reef (In fact, I always keep an eye on discount sites for discounted Reef sandals. I buy any time of the year I can get my hands on them.)

Computers/Gadgets: Apple

Cameras: Canon